Restaurant Influencer Collaboration Agreement
Formal Agreement & Content Creation Contract
This Agreement is entered into on [Date] between:
Restaurant:
[Restaurant Name]
[Address]
[City / Region]
Representative Name: ___________________
Email: ___________________
Phone: ___________________
and
Influencer: [Influencer Full Legal Name]
Social Media Handle(s): ___________________
Primary Platform(s): ___________________
[Address / Email / Phone]
Together referred to as "the Parties."
1. Scope of Work & Deliverables
The Influencer agrees to create and publish promotional content featuring [Restaurant Name] as specified below.
Content Deliverables:
___ Instagram Post(s)
___ Instagram Story/Stories
___ Reel(s) — Duration: ☐ 15 sec ☐ 30 sec ☐ 60 sec ☐ Other: ______
___ TikTok Video(s) — Duration: ☐ 15 sec ☐ 30 sec ☐ 60 sec ☐ Other: ______
___ YouTube Short(s)
___ Blog Post/Review
___ Other: ___________________
Each piece of content must include:
Tagging @[Restaurant Handle]
Location tag for the restaurant
Campaign hashtags: ___________________
Any other required mentions: ___________________
Video-Specific Requirements (if applicable):
Audio/Music must be royalty-free or licensed. The Influencer is solely responsible for ensuring that all audio used does not infringe third-party copyright.
Captions must include: ___________________
On-screen text or branding requirements: ___________________
All content must feature the restaurant's experience, menu items, or environment positively and authentically.
2. Content Approval Process
Before any content is published, the Influencer must submit drafts or previews to the Restaurant for review.
Draft/preview submission deadline: ___ days/hours before scheduled posting date
The Restaurant will provide written feedback within ___ hours/days of receiving the draft
Final content must receive written approval from the Restaurant before publishing
If the Restaurant does not respond within the stated review window, the content shall be deemed approved
Revisions:
The Restaurant may request up to ___ round(s) of revisions at no additional cost
Additional revision rounds beyond this limit may be subject to renegotiated compensation
Revision requests must be specific, reasonable, and submitted in writing
If the Influencer and Restaurant cannot agree on final content after the permitted revision rounds, either party may terminate this Agreement in accordance with Section 13
3. Posting Timeline & Schedule
The Influencer agrees to publish all content within the following window:
Campaign Start Date: ___________________
Campaign End Date: ___________________
Specific post dates/times (if applicable): ___________________
If content is not published within the agreed timeframe without prior written notice, the Restaurant reserves the right to withhold compensation and/or terminate this Agreement.
4. Reservation & Attendance Policy
(Applicable where the Influencer is visiting the restaurant in person)
Scheduled visit date: ___________________
Scheduled visit time: ___________________
Cancellations must be communicated at least ___ hours in advance via [email/phone/messaging platform]
Failure to attend without proper notice may result in forfeiture of compensation and termination of this Agreement.
Rescheduling is subject to mutual written agreement between the Parties.s
5. Dietary Requirements & Allergy Considerations
The Influencer agrees to notify the Restaurant of any dietary restrictions, allergies, intolerances, or strong preferences at least ___ hours before the scheduled visit. The Restaurant will make reasonable efforts to accommodate these requirements, but cannot guarantee full accommodation of all dietary needs. The Restaurant shall not be held liable for any adverse reactions resulting from undisclosed dietary requirements.
6. Compensation
In exchange for the promotional services outlined in this Agreement, the Restaurant agrees to provide the following compensation:
☐ Complimentary meal valued at: ___________________
☐ Monetary payment of: R/$/€ ___________________
☐ Gift card or voucher valued at: ___________________
☐ Affiliate/commission arrangement: ___________________
☐ Other: ___________________
Payment Terms:
Payment will be made within ___ days of the publication and approval of all agreed content.
Payment method: ☐ Bank transfer ☐ PayPal ☐ Cash ☐ Other: ___________________
Late payment beyond the agreed period may incur a late fee of ___% per week, unless otherwise agreed in writing.
7. Content Usage Rights
The Influencer grants the Restaurant a non-exclusive, royalty-free licence to use the published content as follows:
Permitted uses:
Reposting on the Restaurant's social media platforms
Use on the Restaurant's website
Use in email marketing and newsletters
Use in paid digital advertisements
Use in printed marketing materials
Usage period: ___ months/years from the original posting date
Asset Delivery: The Influencer agrees to provide the Restaurant with high-resolution original photo/video files within ___ days of posting. Files should be delivered via
[Google Drive / Dropbox / WeTransfer / other: ___________________].
Restrictions:
The Restaurant agrees not to sell or license the content to third parties without the Influencer's prior written consent.
The Restaurant agrees not to alter the content in a way that misrepresents the Influencer's original message or likeness.
Content After Usage Period Expires:
Upon expiry of the usage rights period, the Restaurant agrees to cease use of the content in any new marketing materials. Content already published (e.g., existing social media posts) may remain live unless the Influencer requests removal in writing, in which case the Restaurant shall remove it within ___ days.
8. Campaign Reporting & Metrics
The Influencer agrees to provide the Restaurant with screenshots or exports of post analytics within ___ days of campaign completion.
Metrics to be reported (where platform permits):
Likes/reactions
Comments
Shares/reposts
Reach and impressions
Story views (if applicable)
Save counts (if applicable)
Link clicks (if applicable)
Follower growth attributable to the campaign (if trackable)
Metrics should be submitted via:
☐ Email ☐ Shared document ☐ Other: ___________________
9. Exclusivity
To protect the Restaurant's brand investment, the Influencer agrees not to promote, collaborate with, or publish paid or gifted content for direct competing restaurants during the exclusivity period.
Definition of a "Competing Restaurant" for purposes of this Agreement: A competing restaurant is defined as any food and beverage establishment that meets two or more of the following criteria:
Operates within ___ km/miles of [Restaurant Name]
Serves a similar cuisine category (e.g., Italian, sushi, burger, fine dining, etc.)
Operates within a similar price point (e.g., casual dining, mid-range, premium)
Exclusivity Period: ___ days before the campaign start date through ___ days after the last piece of content is posted.
Organic, non-paid visits or mentions of competitors are not restricted under this clause, provided they are clearly unsponsored.
10. Disclosure & Advertising Compliance
The Influencer agrees to clearly disclose the commercial nature of this partnership in accordance with the advertising regulations of their operating jurisdiction (including but not limited to FTC guidelines, ASA standards, or local equivalents).
Acceptable disclosure methods include:
#ad or #advertisement
#sponsored
"Paid partnership" tag (where available on platform)
Any other disclosure method required by applicable law
Disclosures must appear prominently at the beginning of the caption or in the opening frame of a video — not buried within other hashtags or at the end of a long caption.
The Restaurant accepts no liability for the Influencer's failure to comply with disclosure requirements. Non-compliance may result in immediate termination of this Agreement.
11. Content Standards
All content produced under this Agreement must:
Be original, authentic, and the Influencer's own work
Accurately represent the restaurant, its food, and its environment
Avoid offensive, defamatory, discriminatory, or misleading material
Not infringe upon the intellectual property rights of any third party (including music, images, and trademarks)
Comply with the platform's own community guidelines and terms of service
The Restaurant reserves the right to request reasonable edits before publication. If the Influencer fails to meet these standards after the permitted revision rounds, the Restaurant may terminate this Agreement without obligation to pay outstanding compensation.
12. Platform Changes
Both Parties acknowledge that social media platforms may change, restrict, or remove features (including post types, link functionality, or analytics access) at any time and without notice. If such changes materially affect the ability to fulfil the agreed deliverables, both Parties agree to negotiate in good faith to agree on alternative deliverables of equivalent value within ___ days of the change occurring. Neither party shall be in breach of this Agreement solely as a result of platform-driven changes outside of their control.
13. Confidentiality
Both Parties agree to keep confidential all non-public information shared during this collaboration, including but not limited to:
Marketing strategies, campaign briefs, and performance data
Pricing, compensation, and business arrangements
Unreleased menu items or promotional plans
Any other information designated as confidential by either party
This confidentiality obligation shall survive termination of this Agreement for a period of ___ months/years.
14. Force Majeure
Neither Party shall be held liable for delays or failures in performance resulting from circumstances reasonably beyond their control, including but not limited to natural disasters, government-mandated restrictions, public health emergencies, pandemics, platform outages, or civil unrest. The affected Party must notify the other in writing within ___ days of the event arising. If the force majeure event persists for more than ___ days, either Party may terminate this Agreement without penalty.
15. Termination
Either Party may terminate this Agreement with ___ days' written notice.
Immediate termination (without notice) may occur if:
The Influencer fails to post content by the agreed deadline without written notice
Published content materially misrepresents the Restaurant or causes reputational harm
Either Party breaches a material term of this Agreement and fails to remedy the breach within ___ days of written notice
The Influencer promotes a direct competitor in violation of the exclusivity clause
The Influencer engages in conduct that, in the Restaurant's reasonable opinion, brings either party into disrepute
Compensation upon termination:
If the Restaurant terminates without cause after content has been produced, the Influencer shall be entitled to a pro-rata payment based on deliverables completed
If the Influencer is in breach, the Restaurant may withhold all outstanding compensation
16. Dispute Resolution
In the event of a dispute arising from or related to this Agreement, the Parties agree to the following process:
Good-faith negotiation: The Parties will first attempt to resolve the dispute through direct communication within ___ days of the dispute being raised in writing
Mediation: If unresolved, the Parties agree to engage a mutually agreed independent mediator before pursuing formal legal action
Arbitration / Legal proceedings: If mediation fails, disputes shall be resolved in accordance with the laws of [Country / Province / State], and the Parties submit to the jurisdiction of the courts of [Jurisdiction]
17. Independent Contractor
The Influencer is engaged as an independent contractor and is not an employee, agent, or partner of the Restaurant. The Influencer is solely responsible for their own tax obligations, insurance, and statutory contributions arising from payments received under this Agreement.
18. Governing Law
This Agreement is governed by and shall be construed in accordance with the laws of [Country / Province / State / Region]. Any legal proceedings shall be brought exclusively in the courts of [Jurisdiction].
19. Entire Agreement & Amendments
This Agreement constitutes the entire agreement between the Parties with respect to its subject matter and supersedes all prior discussions, representations, or understandings. Any amendments to this Agreement must be made in writing and signed by both Parties.
20. Signatures
By signing below, both Parties confirm that they have read, understood, and agree to the terms of this Agreement.
Restaurant Representative
Name: ___________________
Title/Role: ___________________
Signature: ___________________
Date: ___________________
Influencer
Full Legal Name: ___________________
Social Handle: ___________________
Signature: ___________________
Date: ___________________
This document is intended as a general template and does not constitute legal advice. Both Parties are encouraged to seek independent legal counsel before signing.